
Driven by focus. Fueled by growth. Built to create impact.
Tamy Nguyen | Marketing Student @ McMaster University
Unleashing Creativity in Marketing
MEET TAMY
Hi there! My name is Tamy Nguyen, and I'm in my second year of the Honours Commerce program at McMaster University, with a focus in Marketing. With over six years of experience in entrepreneurship, branding, and community impact, I thrive in environments that allow me to think creatively, challenge norms, and drive meaningful change.
I’ve always had an entrepreneurial spirit, which led me to establish two businesses—Serene Boutique and The Lovely Lashed—where I developed skills in marketing strategy, financial management, and customer experience. Through these ventures, I’ve built strong relationships with clients, expanded brand visibility, and refined my ability to manage and grow a business successfully.
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I also believe in the power of marketing to drive social impact and community engagement. As VP of Promotional Operations for the McMaster Vietnamese Students’ Association, I’ve led digital campaigns that generated over 7.3 million views, managed content creation, and worked alongside my team to strengthen the organization’s presence.
When I’m not working on marketing campaigns or growing businesses, I love traveling and staying active. I’m always open to new opportunities, collaborations, and conversations, so feel free to reach out—let’s connect!

Crafting data-driven campaigns that convert — from launching startups to scaling small businesses across retail and e-commerce.
Marketing
Brand & Growth Strategy
Crafting data-driven campaigns that convert — from launching startups to scaling small businesses across retail and e-commerce.
Digital and Social Media Marketing
Driving brand visibility across Instagram, TikTok, and Facebook by blending platform strategy, viral content, influencer partnerships, and community-driven engagement.
Content Creation
Filming and directing high-performing videos, partnering with influencers, and generating 10K+ views to amplify brand reach and engagement.
Creative Direction & Visual Branding
Transforming ideas into compelling visuals through graphic design, scripting, and brand storytelling — always aligned with voice and vision.
Notable experiences.

The Effect of TikTok and Reels
Created a trend-driven TikTok that resulted in over 7 million views by leveraging timely audio, platform strategy, and connecting with the target audience.
Founder-led growth: The rise of Serene Boutique
Designed branded graphics, collaborated with influencers, and drove over 500 sales for Serene Boutique through strategic content creation and social media marketing.



Featured Projects.

Serene Boutique
Assisted with product launches and social media marketing for a fashion boutique, helping increase engagement through curated content and trend analysis. Contributed to visual merchandising and customer interaction to elevate the in-store experience.

McMaster's Vietnamese Students' Association
Leading the creative direction and execution of promotional campaigns for cultural events. Designed engaging visuals, managed social media outreach, and helped boost event attendance and club visibility on campus.

Wok N' Roll
Led all marketing initiatives for a Vietnamese fusion food venture that grew brand awareness. Achieved 5,500+ reel views through influencer collaborations and curated content, attracting strong engagement and event turnout.
Ready to Collaborate? Wanting to chat?
Let's get in touch!
Look forward to hearing from you!
