Connecting and sharing Vietnamese culture.
McMaster's Vietnamese
Students'
Association
The McMaster Vietnamese Students' Association (MVSA), established in 1982, is a non-profit cultural club that unites Vietnamese and non-Vietnamese students through events, fundraisers, and initiatives celebrating Vietnamese culture. MVSA also supports first- and second-year students by offering cultural, social, academic, and philanthropic networking opportunities to help them adjust to university life.
The Goal.
My goal was to enhance engagement within the Vietnamese Students' Association by creating a more active and connected community. I aimed to spark greater involvement through interactive initiatives and meaningful connections with our audience.
Our look.
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Brand's Primary Colour
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Brand's Third Colour
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Brand's Secondary Colour
The logo.
Stories/highlights.
Reels & TikToks Created.
Managed MVSA’s social media by creating viral content and leading a team to produce high-quality, engaging posts that reached over 7.8 million views across Instagram, TikTok, and Facebook.
Relatable content. Fun fact: This video gained over 7 million views!
FAQ with our presidents!
Promotion of an event.
Valentines with MVSA.
Social Media.
MVSA’s social media platforms, including Instagram, TikTok, and Facebook, by creating viral and engaging content that boosted audience
